Before settling on a question to answer in this module, various aspects need to be considered. A 3000 word essay must be produced, with a certain focus on one chosen theme - the themes to pick from include politics, society, culture, history, technology and aesthetics. One specific aspect must be focussed on (e.g. "gender" being a specific aspect of Society), as well as one specific graphic discipline (typography, advertising, branding, print etc).
As an initial task, an A3 design sheet was produced to define and outline my chosen research question and design brief. Various questions were answered before starting question-related research.
1. Research Question - As there is a wide possibility of avenues to take in terms of a research question, I have chosen an area that suits my developing practice and interest in terms of a career. For the essay last year I focused on the role of print media in the digital age, as print and editorial design was an area that I was really interested in further pursuing career wise. This year, I am still very much interested in this area; however, over the Summer break I spent some time doing design jobs that focused heavily on branding and advertising. This is one area that really interests me - especially the considerations that go into how brands advertise themselves. In this sense, I want to pick a question that links my two interests. Out of the CoP themes set, I feel that the most suitable topic to pick is technology, as it is one aspect that is becoming more and more important to understand in an age that is already heavily digital based. The main question that I want to consider and respond to is:
As the development of technology has created new forms of advertisement, such as through utilising social media, websites, online adverts, viral videos etc, a broader response to this question seems more appropriate. Print can be talked about too, as technology will have had an impact on how businesses and products are branded/advertised physically too.
2. Defining the design problem - When faced with branding and advertising a new business/product there are many challenges to overcome. Firstly, there is the target audience, where the design treatment taken must suit specific consumers identified. Furthermore, to be competitive with other companies, the branding and advertising must work with current technology and trends.
Brief - By taking advantage of the technology available today, brand a new, start-up online company, utilising current marketing ploys to ensure that the company's campaign is successful.
3. 'Client' needs or requirements - The client in this brief would be the directors of the company that have employed me to brand and advertise their business/product. The client would most likely give a deadline date and would want to set up meetings to discuss stages in the process. A time-plan will be key to ensuring that the campaign is fully completed.
4. Audience - The audience will have to be considered with regards to what the start-up company will be producing/selling. As graphic design can encompass a wide range of age groups, the use of technology and marketing should be carefully considered. Younger people tend to be much more knowledgable with technology than elderly people; therefore, audience appreciation is crucial to ensure a successful outcome is reached.
As I am still quite early on in writing my essay, I am going to wait until I have completed more of it so that I can begin thinking about a practical piece that is very relevant to the argument being made. These basic points made will be considered however, when writing the essay, to begin the thought process of what my practical outcome could focus on.
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